09 February, 2012

What is Ipsy (formerly MyGlam)?

What is Ipsy?

Ipsy is the beauty product sample service that was started by YouTube guru Michelle Phan along with the “stylists” Promise Phan, Jessica Harlow from MissJessicaHarlow, Andrea from AndreasChoice, and Bethany of MacBarbie07. Together, the girls combined their knowledge of beauty and created Ipsy.

Previously, Ipsy was formerly known as MyGlam and earlier this year MyGlad underwent a huge rebranding overhaul and became Ipsy.

While registering, you take a style quiz much like that of Birchbox. While taking the quiz you answer questions pertaining to your personal style (club-goer, natural, sporty, etc), which stylist you best relate to, how comfortable you are with makeup, how adventurous you are with makeup, which brands you love, which products you love the most and the typical skin/hair questions you would expect to answer. The quiz is available on the website to be retaken any time you'd like to change up your answers.

Now, Ipsy uses a program called IpsyMatch that works with algorithms to put together bags that match your product reviews and style quiz. With some bags, some Ipsters aren't too convinced IpsyMatch is working 100% due to receiving items they said they didn't like but at the same time, it could be due to how adventurous you said you were in the style quiz. So far, my bags have been greatly catered to my likes and style and I have zero complaints about it. Then again, I'm pretty easy to please as long as I know I'm getting my moneys worth.

For only $10 a month, or $110 a year, paying subscribers get mailed a cute makeup bag full of 4-5 deluxe samples and sometimes even some full size items. Each month's products get mixed reviews, especially as they've started to do more and more "either-or" products. In the beginning everyone got the same products only some may have gotten different colors. As Ipsy gets bigger and bigger with more companies to work with, they've been doing more "either-or" products in each bag. Usually, there's 5 or so products and each subscriber will get 2 of those products. There are no guarantees to which products you will get but that's were IpsyMatch supposedly comes in to play.

After their rebranding, Ipsy's website is much more interactive. You still have your "Glam Room" that lists out that month's bag and the items you received in your bag but now you can review each item individually  and give your input on how interested you are in receiving product similar as well as that brand and color.

As far as a points/referral program goes, they have finally started to give you points for each referral you get. For each referral, you get 250 points. When you save up enough points  you can earn an extra item in your next monthly bag. Personally, the items are kind of ridiculously priced in points currency (an OPI Nicole nail polish for 1000 points) and unless you manage to get a ton of people to sign up, you'll never get a bonus item, let alone two or more. I'm sure this system will work itself out in time and get better.

On the new interactive website you can also make "looks" for others in the community to like using products from that month's bag. Each month, you also get discount codes for each company that is in the bags. The codes can range anywhere from free samples, free shipping, and a certain percentage off of your purchase.

All in all, I absolutely love Ipsy. I highly recommend them and love watching the company grow. I've been with them since their first month (Dec. '11) and now we're nearing their two year mark and it's so incredible to see how much they have grown.

  • $10/month or $110/year (1 month free)
  • No online shop, does give discount codes, link to shop
  • Points/referral program
  • 4-5 Deluxe samples. Occasionally a full size product
  • Ships between the 10th and 15th of every month
        -Great product/sample sizes
        -Good mix of samples
        -Cute makeup bag
        -Fun community on FB/Ipsy.com

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